Bealls Day Newsletters (2014-2015)

During my copywriting days at Bealls Stores of Florida, I started to pick up some design skills because I was constantly in and out of InDesign files adding headlines and copy blurbs. When the marketing team decided they wanted to start putting out a weekly bagstuffer for Bealls Day, I volunteered for the gig because I knew it would give me the opportunity to further hone my design skills. They were pretty simple front-and-back pieces, and coupons took up most of the real estate, until…

The decision was made that these could be so much more! They turned into four-page newsletters, and I was up for the challenge. This quickly became one of my favorite projects to work on each week because it gave me the opportunity to design AND write, and it was a project I got to own from start to finish.

Here are some of my favorite pieces I put together.